Every tow truck business aims at creating its unique lifecycle marketing strategy, with similar purpose that entails engaging with customers, increasing revenue and growing a brand. Lifecycle marketing considers customers long after they have made a purchase. The key focus here is to bring in buyers and turn them into loyal brand advocates. Lifecycle marketing entails a mix of strategies that a company uses to positively influence customer behavior as they move through each touchpoint of the marketing cycle, from initial attraction to becoming brand advocates.
A lifecycle can be long or short, depending on the people a company wants to attract. No matter the length of the lifecycle, there are various stages that make up a lifecycle marketing plan. Understanding all these will help in dealing with the specific needs of your target audience. When it comes to lifecycle marketing strategy, there are different stages that must all be carefully planned.
Awareness as a stage is one when a potential customer first learns about a company. This is at the top of your conversion funnel. It offers you a chance to capture people’s interests and get them fully included into your funnel. The second stage after awareness is engagement. At this stage, people begin to interact with your brand in the engagement cycle. In this stage, people are interested to learn about what you offer. A lot of things will happen, be it subscribing to your email list, following you on social media and scrolling through your website.
The evaluation stage is all about decisions. It presents an opportunity to make it easy for people to choose your brand by providing them with the right information to compare various elements including features, pricing and value. After evaluation stage, we have purchasing. Anyone who has made it through all those stages qualifies to become a customer. Your task here is not to promote your brand but to make purchasing process as seamless as possible so that people can easily buy what you have to offer.
It is very important to ensure you meet all your customer needs post purchase. This is because people tend to drop off after the first buy. That shows the support stage is all about following up to ensure people are fully satisfied and can maximize the value of their purchase. After support, the loyalty stage comes in. Customers will reach this stage when they are happy. They will let everyone know of the brand they interacted with. You will want to nurture that advocacy to retain their business and help them bring in new buyers.
Strategy is key to any successful lifecycle marketing. Without a strategy, you will not be able to do business. With a strategy, you can grow your customer base by offering better buying experience. You can also improve sales by turning one-time buyers into repeat customers. You can also turn buyers into brand advocates who rave about your company. Additionally, you will be able to improve your marketing and ROI and lifetime customer value.